Sell us your product instead of paying us to sell it for you. We guarantee your MAP pricing and you retain complete brand control.
Capture the opportunity on Amazon without costly investments in time, money, or resources from your team. We give brands exposure to the largest online marketplaces by purchasing their inventory wholesale and eliminating all implementation issues.
Control your brand health, protect your margins across ecommerce and brick-and-mortar, and preserve key retailer relationships. We reverse margin erosion by removing unauthorized sellers to prevent price cannibalization and guaranteeing MAP compliance.
We manage daily account operations, build a synchronized advertising funnel, and create well-optimized product listings to drive revenue growth. Our team receives palletized inventory, ships it to consumers and marketplace warehouses, and manages returns and customer support.
We secure your future brand value by winning digital shelf space on the largest marketplace in the world. Our team identifies new product opportunities based on consumer demand that we share with brands to inform future product development.
We own implementation, while brands retain creative oversight, asset ownership, and editing rights. We create assets independently and secure approval where requested to coordinate with brand-wide positioning initiatives.
A Demand Side Platform (DSP) is automated software that allows advertisers to reach shoppers across hundreds of millions of websites. Advertisers use DSPs to compete for digital ad inventory using real-time bidding and sophisticated targeting criteria. Amazon DSP gives brands unique access to Amazon’s proprietary consumer shopping data to target shoppers both on and off of Amazon and at any stage in the purchase journey.
The DSP gives brands access to hundreds of millions of sites including the top news, sports, and entertainment websites in the world through major ad exchanges like Google AdX, OpenX, and Rubicon. Amazon DSP also gives brands exclusive access to Amazon-owned and operated inventory like IMDB, DPReview, Twitch, Zappos, Goodreads, and more.
Amazon DSP is a valuable complement to on-site sponsored ad campaigns, allowing advertisers to run both on and off of Amazon. Amazon’s DSP is the only way to leverage Amazon’s proprietary datasets that are built around hundreds of millions of consumers’ shopping behaviors. Consumers’ real-time browsing and purchase behavior enable niche targeting segments that allow brands to increase advertising effectiveness. This targeting allows brands to drive new-to-brand sales and win market share from competitors.
Amazon and other agencies require high costs of entry and incremental fees to manage DSP campaigns. At Merkato, we don’t hold brands to monthly DSP spend commitments or incremental service fees. We integrate DSP into the overall media strategy at a budget that makes sense for the brand, while still offering the same unique benefits available through the Amazon DSP.
Through our unique Amazon DSP access, Merkato can track multi-channel attribution between DSP ads, sponsored ads, organic search, and social media advertising. We identify performance drivers and increase ROI by optimizing campaigns across all media channels.
We believe brands win big by combining their Amazon Advertising and marketplace management, but we understand some brands have unique circumstances. Our team has hands-on experience managing DSP campaigns for many brands without having access to their Seller Central or Vendor Central accounts.
Creating a Retail Partnership with Merkato is the fastest way for brands to protect their omnichannel margins and capture the revenue opportunity on Amazon. A retail partnership with Merkato requires the least time and energy investment from brands and is inherently cash flow positive from day one. An Agency Partnership allows for the possibility of higher margins than a Retail Partnership, but at the expense of additional inhouse overhead and significant executive time and energy. We help our clients choose between service models and are happy to do what works best for them.