Capture revenue on ecommerce platforms while protecting key retail relationships and omnichannel margins. Start scaling immediately with our team of industry veterans. No hiring. No training. No overhead.
We help brands regain control of their Amazon pricing and margins with innovative strategies that control price, distribution, and product assortment.
We help maximize revenue and minimize overhead with a system of demand-based models that forecast optimal inventory levels and replenishment schedules.
Our specialists oversee the daily operations of listing optimization, account performance, seller support, feedback management, bulk file manipulation, new product launches, and coupon creation.
Rapidly capture market share by integrating all Amazon ad types into a single, synchronized marketing funnel guiding shoppers from awareness to conversion. Our team draws on $550M+ of advertising experience to build your custom advertising strategy and drive profitable brand growth.
We respond to customer inquiries within 12hrs, 24/7 across all major ecommerce platforms. Our team manages product reviews to drive revenue growth and prevent compliance issues that harm performance.
We create high-converting product pages that feature keyword-enhanced copy, A+ content, brand storefronts, and quality product images. Our team publishes listing content for thousands of SKUs, enabling us to launch extensive product catalogs that increase perceived brand value.
We’re confident in our ability to drive growth, so we utilize incentive-aligned performance pricing that ensures we only win when our clients do. By offering low initial fees, we reduce cash flow requirements during the initial stages of growth.
Extended sponsored search advertising into Amazon DSP retargeting, delivering 5:1+ ROI by reaching relevant shoppers outside of Amazon.com.
Implemented cross-channel attribution measurement through Amazon DSP, creating a full 360-degree view across all paid advertising and social media channels.
Drove new-to-brand sales for a large sports and outdoors supplier with 55% of revenue originating from first-time brand purchasers.
Migrated $3M in revenue from Vendor Central to Seller Central, increasing revenue by over 100% while increasing margins by several percentage points.
Increased Amazon revenue by 50% vs control group in 6 month A/B test for a major hardware manufacturer.
Drove a 50% revenue increase in 6 months by executing profitable advertising at a 5:1 ROI for a leading national hardware brand.
A Demand Side Platform (DSP) is automated software that allows advertisers to reach shoppers across hundreds of millions of websites. Advertisers use DSPs to compete for digital ad inventory using real-time bidding and sophisticated targeting criteria. Amazon DSP gives brands unique access to Amazon’s proprietary consumer shopping data to target shoppers both on and off of Amazon and at any stage in the purchase journey.
The DSP gives brands access to hundreds of millions of sites including the top news, sports, and entertainment websites in the world through major ad exchanges like Google AdX, OpenX, and Rubicon. Amazon DSP also gives brands exclusive access to Amazon-owned and operated inventory like IMDB, DPReview, Twitch, Zappos, Goodreads, and more.
Amazon DSP is a valuable complement to on-site sponsored ad campaigns, allowing advertisers to run both on and off of Amazon. Amazon’s DSP is the only way to leverage Amazon’s proprietary datasets that are built around hundreds of millions of consumers’ shopping behaviors. Consumers’ real-time browsing and purchase behavior enable niche targeting segments that allow brands to increase advertising effectiveness. This targeting allows brands to drive new-to-brand sales and win market share from competitors.
Amazon and other agencies require high costs of entry and incremental fees to manage DSP campaigns. At Merkato, we don’t hold brands to monthly DSP spend commitments or incremental service fees. We integrate DSP into the overall media strategy at a budget that makes sense for the brand, while still offering the same unique benefits available through the Amazon DSP.
Through our unique Amazon DSP access, Merkato can track multi-channel attribution between DSP ads, sponsored ads, organic search, and social media advertising. We identify performance drivers and increase ROI by optimizing campaigns across all media channels.
We believe brands win big by combining their Amazon Advertising and marketplace management, but we understand some brands have unique circumstances. Our team has hands-on experience managing DSP campaigns for many brands without having access to their Seller Central or Vendor Central accounts.
Creating a Retail Partnership with Merkato is the fastest way for brands to protect their omnichannel margins and capture the revenue opportunity on Amazon. A retail partnership with Merkato requires the least time and energy investment from brands and is inherently cash flow positive from day one. An Agency Partnership allows for the possibility of higher margins than a Retail Partnership, but at the expense of additional inhouse overhead and significant executive time and energy. We help our clients choose between service models and are happy to do what works best for them.